Thursday, March 8, 2012

Article For Artists

Reasons 2012 Is The Year
To Think Seriously About Putting
Your Art Online

...even if you think a brick and mortar
gallery is the best option, think about
selling online!

This "Coffee" original oil painting is available.
                   CLICK HERE
 to see this and several other paintings
 and prints and notecards to purchase!


1.  Numbers Don't Lie - 3 out of 4 people are not only using the internet daily, they are increasingly using the internet for shopping.  People turn to the internet for options they simply cannot find in their local areas.
75% of the U.S. population alone are using the internet and the numbers are increasing daily.

2.  Our 2012 Lifestyle - We’re a culture of instant gratification. Ideas pop in our head and we want to execute them immediately.  If we are to compete in the climate, we need to have our work "out there" for people to see and purchase. Make sure your audience can feed their “on demand” appetite with your art!

3.  Mobile Friendly - Make sure your art is mobile friendly.  An ever increasing number of people are using Smart phones, and use them to check updates such as Twitter and Facebook throughout their day. 

4.  2012 is the year of Commerce - A increasing number of brick and mortar businesses have realized this and not only have physical doors open to the public, but are utilizing the internet for increased sales. 

Many people I spoke with did all their Holiday Shopping online and with great results.  These people and many more will be following the same route.  One person can tell another person of a great deal or wonderful item they saw and purchased online, and this person purchases the item also.  She/he passes on the good news and...well you get the picture! I myself have a studio where the public can come in and purchase prints,paintings, notecards, etc., but I realize how important the internet is to get someone to actually come to my studio to see the phyical thing!

5.  Control Your Presence Online -  Whether you realize it or not, people will research your history.  Be careful how you come across to people in the social network situations.  Let them know you can be trusted with purchases.  Do you have a return policy.  How is your artwork shipped?  Is the item safely shipped in secure packing?  People want to know when they get your art, you did all you could to get it to them without damage.  People do not want to take the time to repack and return.  I know shipping companies and postal services sometimes do not treat things with care.  Pack as if your art will be thrown off a bridge!

What are you waiting for?!  Now go out seen..and most of all..have fun!!


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